If you are a marketing pro or at least a person somehow related to marketing, you should have heard of influencer marketing. It has been the fastest-growing marketing niche for a couple of years now.
It’s not difficult to understand why this is happening. Influencer marketing is just so much more effective. Almost half of the internet users have adblocker enabled, and others seem to have learned how to ignore those annoying banner advertisements. Marketers were forced to find a new way of advertising on the internet, and this is how influencer marketing became something big.
It’s not too late to hop on this train of influencer marketing, but you have to do it right. Simply paying someone who has a big number of followers to post your advertisement on their social media account can turn out to be a waste of money. That’s why we have prepared this list of tips that will help you execute an effective influencer marketing campaign.
Keep an Eye on Performance
It’s crucial to always track your influencer marketing campaign and pay close attention to the metrics. Especially, if you are working with more than one influencer. Only this way you can spot if something is wrong and make changes before the money are spent on campaigns that are not effective.
There are plenty of tools that will help you to automate this process and track the stats. Obviously, the most popular one is Google Analytics and it’s a good place to start. Using this, or any other tool similar to this one, you will be able to track conversions, leads, and growth in general.
Don’t Overrate Big Follower Number
You know that there are several different categories of social media influencers – A class, B class, and so on. While the top celebrities might look like the obvious choice, it is not always the most effective one.
Since relevancy is much more important than the size of the audience, you should not turn your back to influencers that have 10,000 or even fewer followers. If the interests of the audience match what your business is offering, you can easily pull off the same results that a broad but not so relevant audience would bring. There is no need to say that you will save a lot of money this way.
Plus, it is better to work with 10 micro-influencers than one big star. This allows to better manage the risk and make necessary adjustments. Remember, sometimes things just don’t work even though you did everything right. So it’s better not to invest all of your influencer marketing budget into one particular person.
Find the Right People to Work With
We have already mentioned that audience relevancy is extremely important. You should invest enough time to investigate the niche you want to work in and find social media influencers that meet your needs the best.
This can be done with the help of influencer marketing agency that could find people for you. That will cause additional expenses, but you will be sure that you are taking the right path.
Define Your Goal
You can’t reach your destination if you don’t know where you are going, right? That’s why you have to know what are you trying to achieve. You can sell products or services, make your name known, grow your audience, and do many other things with the help of social media.
Instagram has already changed the way people buy things, so driving direct sales from influencer marketing is not something particularly new. It’s worth to mention that different goals require a different approach – that’s why you need to define them in an early stage of the campaign.
Take Advantage of All Benefits Provided by Instagram
It’s important to properly exercise all the tools social media is providing us with. For instance, Instagram stories are shoppable, so if you are looking forward to generating some sales, make sure to consider it.
Various social media platforms can offer different functionality, therefore you can’t apply exact same methods on Instagram, Facebook, or YouTube. However, if you do so, the audience will soon recognize the lack of attention and generalized content – this won’t turn in a successful influencer marketing campaign.