It was not too long back when retail store owners thought if they had a website to sell their products online. However, having an online store is no longer an option, it is a necessity now. Businesses that want to stay ahead of the competition are offering customers with the best online shopping experience, and steadily tuning in to a more optimized medium- Mobile App. Getting a mobile app for your e-commerce business is the best thing you can do to grow your business online.
Once you have decided to have an e-commerce app for your business, it becomes significant to understand m-commerce apps and mobile e-commerce best practices. So here is a comprehensive guide for designing a mobile app for an e-commerce business.
Why Your Business Needs an E-Commerce App
As time changes, you need to adapt to the technology to stay upright in the industry. Especially in e-commerce, falling behind means going out of business. Offering a mobile app is a great way to satisfy the needs of modern-day consumers. Considering that over 50% of website traffic globally was generated through mobile devices last year, not offering an m-commerce app would be a mistake.
- App comes handy
- Earns new customers
- Boosts active engagements
- Increases sales
Checklist to Create an E-Commerce Mobile App
-Location of the market you focus plays a significant role in the business.
-It helps to choose the right e-commerce app platforms.
-It allows you to decide the UI, payment gateway, products, and pricing.
-Choose the best platform that fits your business needs and is economically viable.
-When it comes to choosing a platform, follow a focused approach and decide if you need an Android app, iOS app, or both.
-Research on which mobile e-commerce platforms are used most by your targeted audience.
– Find your niche audience through market analysis.
– Focus on your existing clients and gradually move on to find new customers.
-Understand the interests and purchase behaviours of your customers to tweak your business features and to attract more customers.
-Check out your major competitors in the market and analyse their customer base through competitor research. Tools like SEMrush and Ahrefs would come handy in competition research.
-Offer better deals and improved marketing techniques than your competitors.
-Identify and understand your niche audience to beat the market competition.
Essential E-Commerce App Features to Consider
When you want to build an e-commerce application for your business, you must provide a complete product list of all inventories displayed on your e-commerce website. Ensure that the product list has a price tag for each inventory along with specifications.
Product information helps users to decide if they want to make a purchase or not. Well defined high-quality product information builds trust when customers get exactly what they are looking for.
There should always be an easy checkout process. It allows customers to complete the order with minimum steps. Keep all forms short and ask only for the most essential information. Use interactive app design to keep your customers’ patient and engaged throughout the checkout process. Adding a progressive bar displaying how many steps are left is another effective feature to avoid exasperation.
Payment Gateway Integration
If you have created a mobile shopping cart, accepting payment using online payment methods is an essential part. That is why you need to have payment gateway integration in the app. Settlements using your platform need to be as quick as possible. Before you use any of them, do research on different variants available to choose and the best one to fit your needs. The quickness of the payment process depends on the SDKs which you integrate with the payment gateways. Prefer in-app payment gateways that do not redirect off the app to fill out the payment details. Stripe payment gateway is a good example of such solutions.
Multiple Shipping Choices
Having an effective e-commerce shipping strategy with multiple shipping options is the most impactful step you can take to grow your business. Choose the right team and goals for your business, and it’s not just the cost that makes a difference. Providing the right shipping options to customers at the right time plays a significant role in increasing revenue and reducing cart abandonment. Having multiple shipping choices will make shopping easier for every kind of shoppers. Options like One-day delivery, two-hour delivery, regular delivery, international delivery, will boost your conversion chances, etc.
The content management system for an e-commerce application is regarded as the lifeline of any e-commerce business. A multitude of themes, plugins, and add-ons in the CMS facilitate the advanced functionalities in e-commerce stores. It allows the addition and modification of features with the growing business demands with the right customization unique to a brand. Let’s not forget the CMS is the reason you are allowed to add new landing pages, edit a web page content, and manage SEO content on the site. Even if you are not dealing with websites here, you need a CMS at the back-end to manage content on the app.
User-Friendly Admin Panel
User-friendly admin panels are a prerequisite for every e-commerce store. It must support adding multiple users with access control. Getting the right admin template is the foremost step to design interfaces that are visually appealing, intuitive, and a breeze to work with. Choose admin panels that already come with elements like charts, forms, tables, etc. along with the products or category pages. While futuristic designs are also essential, if the principles of user experience are not followed, the chances are your employees will not enjoy working on your web store.
Easy Product Navigation
No matter the size of your store or the number of products you are selling on your e-commerce store, easy product navigation is required to enhance the user experience. Implementing easy ways to browse through the catalogue makes it easy to navigate through the products and find the one they would like to buy. The faster they find their desired products, more is the chance they will purchase it. To make it easier for customers to discover their favourite products, the app must be able to offer advanced search options with precise filters.
You may come across customers who want to buy some items from your store, but if they cannot find the payment options they generally use, they will leave the process incomplete. This not only brings a drop in sales but also creates a negative impact on your reputation as well. Hence, while building an app, including most of the commonly used payment options is a wise way to increase your sales. Be advised that not only different payment options (Credit Card, Debit Card, Net banking, Digital Wallet) are important but also different payment gateways (PayPal, Stripe) should be considered.
Product Discount Management
Your commerce app must have a well-defined strategy to implement discounts based on your store type. With right built-in tools integrated to your e-commerce app, you can set up custom discounts, limited time deals, etc. for customers. All without using a third party app to power promotions.
Tips for Designing an E-Commerce App
Right from the conceptualization to launching a beta version, there are many important factors that should be taken care of. Here are some important aspects of mobile app shopping cart development you need to focus on while building an e-commerce mobile app.
A well-designed user interface (UI) and an optimized user experience (UX) are the keys to success for any online business. Keep the appearance simple and clean to direct the focus of your visitors where you want it to be. Save them from the frustration after visiting a confusing and messy interface. Consider intuitive navigation as an important principle of app design, but also focus on including the aspects that are singled out through user behaviour tracking also has to be considered. For example, the screen size of the mobile is small when compared to a desktop. It means readability matters, and you have to use adequate white space to give enough room for the important features to stand out.
Use Clear and Visible Call to Action
The design of your mobile app shopping cart will differ significantly from your website. Mobile phones have smaller screen size and you will only be able to display a few products per screen. That is why it is important to have a condensed hierarchy where the buttons with priority are clearly displayed. Your “Menu” button and “add to cart” button has to be effectively highlighted to encourage users taking the necessary actions.
Another effective feature would be a “favourite” button that allows users to compile their favourite products in a single tap. Many e-commerce apps have these features as they contribute to the shopping experience and boost the chances for conversion.
Effortless Sign up and Checkout
Having an easy sign up and check-out is crucial to minimize abandonment rates of your mobile app shopping cart, considering that the average shopping cart abandonment rate for e-commerce stores is above 60%. Have a short and simple sign up and checkout process to avoid leaving users before making the purchase. Also, integrate social media to your app to allow users to register through their social media profile. This will not only save the time of users; you can avoid asking for their personal information too. This will also bring in another benefit of giving users the choice to share their favorite products on social media.
The future of e-commerce is bright and now is the time you must consider building your own e-commerce app. Following mobile e-commerce best practices will help you reach your business goals quickly. The above-described points are essential elements for building a good mobile app. Still in doubt? Making such business decisions are tough and may take more time than developing such apps. Do thorough researches, have a complete study, and then go on with the options.