“Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
In this digital and interconnected world, it has become mandatory for entrepreneurs to have an online presence. Even if your company is not selling products or services on your e-commerce platform, customers want you to be found through online search. It’s not always necessary that in order to make any purchase, customers have to visit your e-commerce site. They may go online to find answers to their queries. So, instead of visiting any other informational site, they find company’s website the most trustable source for any doubt or query.
In order to show up your web presence, there are a lot of things that need to be taken care of; and one of them is your website. To have an online presence doesn’t mean that you create a basic website. The success of a website depends on various factors like executing the correct SEO strategy, building a user-friendly website design, customer loyalty, etc. According to ResearchGate, a user takes only 50 milliseconds to form an opinion about a website and 94% of website users’ first impression is related to design. Thus, it is important to follow best practices while creating a website.
We have compiled a list of top 6 practices that you should implement while creating a website. Let’s get started!
- Consistent branding:
The first best practice in creating a website is to have consistent branding. For every business, branding is very important. But there are marketers who have a wrong idea of how it works. They may not be familiar with the fact that even website branding can have a great influence in generating leads or conversions. Instance of a company that has excelled in the art of branding is Apple. Apart from its distinctive logo, each element in the company’s website communicates its brand values: elegance, sleek design, useful tools. You have to make sure that the design (images, colors, typography, iconography, etc.) of your website should clearly convey your brand story.
- Create Strong CTA’s:
The main objective of a website is conveying what a company has to offer and attracting large number of audience. But once a customer visits your site, how will they know what to do next? How do they know what actions they have to take or what pages to view? The website can help the visitors in this case with strong and definite call-to-action buttons. CTA is one of the important elements that convince the visitors to complete a certain action. Having a strong CTA can help companies in converting a visitor into new client or lead. Thus it is important to place CTAs at appropriate places. For instance, if you have an online t-shirt printing business, and you want a visitor to get it designed from your site, then by placing ‘Create Your T-Shirt Now’ button in the design can help them in using your product.
- Fast Loading time:
The loading speed of a website is very important. The faster the loading, the lesser will be the bounce rate. According to the survey, users expect a site to load in 2 or 3 seconds. Page loading speed will not only help you to gain a higher position in search engine results but also increase your conversions. Here are some best practices that can help you to improving the loading time of the page:
- Implement Content Delivery Network (CDN)—a group of servers that deliver pages and other content close to user’s physical location. Since the server is closer to the user, it loads faster.
- Reduce the size of the images
- Evaluate your plugins and disable that are no longer in use
- Prevent pop-ups and ad scripts
- Search Engine Optimization (SEO):
Every business website wants to be on the top of the search engine results. Having a highest position in the search results can help them in achieving their objectives. In order to increase the web traffic through organic search, marketers optimize the content and this practice is known as SEO. But in today’s fast moving world, techniques change as quickly as they emerged. Thus it is vital to have knowledge about the latest techniques. Here are some of the top SEO techniques that can help you to win in 2019:
- Focus on YouTube Content
- Make your existing pages longer
- Build backlinks
- Focus on topics rather than keyword stuffing
- Fix 404 errors
- Switch to HTTPS
- Correct your HTML tags
- Post your content on others’ websites with link to your website.
- Responsive website:
The mobile industry has grown rapidly. The number of smartphone users is expected to increase by 2.5 billion by 2019 globally. And in the U.S.A, the numbers are expected to grow 247.5 million by 2019. It has made companies start investing more in developing mobile site and apps. When you create a website, it may look good on desktop or laptop.
But if it looks unorganized, chaotic, and difficult to navigate then chances are you might lose the potential customers or clients. Having a responsive and mobile-friendly website can save you from the situation. Responsive designs automatically adjust according to the size of the device. Here are a few tips for responsive web design:
- Put vital information on top of the page.
- Hide the navigation menu on smaller screens
- Increase the size of links and buttons
- Balance the size between the headers and paragraphs
- Change the position of the content when it collapses on smaller screens
- Hide content in small screens and show more content in big screens
- Replace the enlarge functionality of the image with scrolling pages
- Focus on quality content:
If the design of a website attracts more visitors, then it is the content that keeps them stay there for a longer time. Thus, it is important to focus on quality of content. High-quality content also helps you in getting better search engine ranking. Here are a few tactics that will help you in producing quality content:
- Know your customers
- Check out your competitors
- Do keyword research
So, Get Started:
Creating a website that attracts visitors and retains them requires little patience and time. No one can build a ‘perfect’ website in one go. If you implement these practices during the process, chances are that you can develop a highly-functional website that can help you in gaining popularity.
Are you in a process of website designing? Then Designhill is the single stop for all your graphic design needs.