If you can get your posts retweeted enough times, Google will pay attention, and that can boost your site or page in the SERPs. However, that’s not the only way to use Twitter for search engine optimization, and not everything you say will go viral on the social network. Use these tips to work on your SEO, and they’ll help your brand in the process.
Strike up Conversation
Conversing with other Twitter users doesn’t directly give your website a boost, but you can highlight your brand in indirect ways. For one, others will see the conversation you’re having as long as they follow the account you’re discussing. Secondly, if you can talk to website owners, reviewers or bloggers who write about your industry and leave a good impression, they might just write a piece about you. Those links back do help SEO.
Pay attention to your followers, and you’ll see that they have needs and questions. If you can answer or lend help in some way, you build your authority as an industry expert. Users will come to you in the future when they have questions. When your answers are especially helpful, those people might even blog about the exchange!
In line with joining the conversation, you’ll want to track them by using hashtags. It allows you to find your tweets in the future, and others will be able to find you, too. If your hashtag goes viral, it’s great for SEO.
Using Twitter Lists
If you can create a “Best of” list on Twitter that other people want to follow, they’ll see you as a resource. In fact, your list might become frequently linked, and anyone who’s interested in who created that list can check out your profile, your latest tweets and your website.
Look for Opportunities
You’ve only got so many characters to show the character of your brand on Twitter, so use them well. If you’re trying to develop an ongoing relationship with other Twitter users, you’ll eventually move to email. In the meantime, keep it short, sweet and sincere. The character limit temps us to be generic, but that won’t cut it. Don’t be overly vague, but beef up your post before you get to the point. For example, don’t just ask a blogger if they accept guest posts out of the blue. Send them a compliment about a specific, relevant post and ask about promotional opportunities.
Write Posts That Answer Questions
Whether you’re a blogger or you create infographics, think about the questions that people ask on an daily basis. They probably fit well into Twitter’s character limit, and the question itself might become a tweet when you create content on your website that produces the answer. In fact, this is a way way to come up with blog fodder, too.
Use Keywords Wisely
Experts recommend sticking keywords into the first 42 characters of your Twitter updates to make sure they show up in the title tag in the browser, which Google reads when indexing the ‘net.
Get Their Attention
Even if you post something that people disagree with, you’ll get traffic. In fact, the more outlandish your tweets, the more people pay attention.
Instead of resorting to ugly text speak, use URL shorteners to maximize the 160-character limit that Twitter imposes. Services like Bit.ly even allow you to track clicks on links that point to Twitter, so you can measure the success of your social media campaign.