Animated videos have been around for quite some time. Apart from entertaining the kids and filling up seats at movie premieres, animated images have an extraordinary impact on our memory, mood, and decisions.
In other words, the 90’s sales video era is dead, and it’s time to incorporate animated videos into your marketing strategy. Visual content is easy to understand, encourages faster customer acquisition and makes your brand appealing to a greater audience.
However, to truly commit to your viewers, your videos have to be personal. The audience has to recognize a personality in your brand and know that you care about the issues they’re experiencing.
Before including videos to your marketing strategy, make sure you know why they are important and how to make them. Next, you have to find out how you can successfully carry out the process of merging the videos to your advertising channels.
Luckily, we summoned up these steps for you. Your quick course about animated videos can begin.
Why Combining Animated Videos with Marketing?
As mentioned, animated videos work wonders to the human’s brain. They say a picture is worth a thousand words. Imagine what an animated sequence can express.
A video is like an alarm clock to the sleepy senses. It wakes up sight, hearing and even proprioception. Moreover, it can entice the emotions in people. When they see a video that confuses them, amazes them or makes them happy, the information they saw stays engraved in their memory.
Last, animated videos in marketing create a strong bond between the potential customers and repeat customers. They make a sort of safe haven; you can give some context to the ones that aren’t sure what to expect from your brand or your products and have others come back for more.
Now you will find out how to make the videos and where you can use them.
How to (Re)Build Your Brand with the Power of Animated Videos
After we enlisted the benefits of animated videos, here are the steps to include them in your strategy so you can be ahead of the game. Don’t let your competitors take over. Make them jealous.
1. Create a Buyer Persona
The audience needs someone to trust. The only way to determine whom they will trust is to gather the essential information about them, extensive data of your audience combined in one representation called buyer persona. You will have to find out:
- Their age
- Their location
- Their profession
- Their favorite brands
- Their favorite websites
The buyer persona you get from the research will have age, profession, address, and you will use it to create a fictional character out of it if you want. By fictional character, we mean a human-like creature that will embody your brand’s core values.
Once you collect the info about the buyer persona and put it all together, you can sketch a character that will reflect the persona. If you aren’t as skilled in drawing, make sure to hire an expert sketch artist or a designer.
To put it simply, by making a personality that’s similar to your viewers, they can instantly identify with them. The characters you make will add a human touch to the otherwise unwelcoming notion of a company. Following is an example of a 3D animated character.
2. Decide Who to Hire
First, this step is a tough one, especially if the animators you want to hire have a small portfolio. What’s more, their style might seem adequate for your brand at first, just to find out they aren’t really in line with what you had in mind.
Second, what you can do is to ask for the work they already have done in your niche. If they lack the material you asked for and fail to provide you with any, ask them to give you the videos they did for clients in the niches similar to yours.
Third, if the animator is inexperienced but something tells you he or she’s right for the job, ask them to make a few seconds of the video. Naturally, you’ll pay for the work and if you’ll like it, great! If not, you can easily determinate the collaboration and have most of your budget left.
If you want to go with a reliable company, consider PinkSquare. The Danish-based company is an established name in the animated videos industry and creates videos for numerous businesses.
3. Choose the Type of the Video
The type of video should suit the needs of your marketing strategy. Here’s a couple of animated video types from PinkSquare to consider, depending on your marketing goal and your niche. All of them are in 3D, the format that performs better than the other ones out there.
- Industrial videos – These serve as the go-to material to showcase tools, devices or other technical aspects and processes in industries. It helps businesses to show to the viewers what exactly they are doing and how they do it. You can incorporate them into your social media posts, email marketing campaigns, as well as showing them to your new employees.
- Construction videos – Construction videos are similar to Industrial animated videos, but they are either presenting a realization of a construction site, a new house, or a tool that’s used there. You can use these before the project starts so that the client can see what the finished product is going to look or to market construction equipment.
- B2B videos – Any animated video that explains your product to other companies is a B2B video. You can use it during events or meetings with potential partners/clients.
- B2C videos – B2C videos, on the other hand, are the videos that help your viewers understand what your product’s about. You can incorporate these videos wherever you think is appropriate for your current marketing campaign. Be it a video for a Facebook post, an Instagram IGTV or a post-purchase video you send to your customers in an email; a B2C video has the most power to convert the viewers to customers.
4. Incorporate the Videos into Your Marketing Strategy
As mentioned, animated videos have the power to change people’s decisions. But not if you don’t include them into your marketing strategy.
Decide if your video goes well with the marketing intent and add it to the marketing campaign of your choosing. In this step you, must be careful to pair your buyer persona with the video. Otherwise, it won’t have the desired effect.
5. Distribute Your Animated Videos across Social Channels
Social media is an inevitable part of your advertising tactics and holds a special place in advertising Thus we included it here. By making videos worthy of social shares, you’re expanding your customer base for free.
Also, never underestimate the influence of social media on the existing customers. Your videos remind them of your brand over and over again, and you can keep them up to date with the newest product launches.
Have You Considered Animated Videos for Your Marketing Strategy?
A visually compelling narrative is what can turn your viewers into customers. First, you’ll have to create a buyer persona and decide who will make your videos. Next, you should choose the type of video and incorporate it into your marketing strategy. Lastly, make sure all your social media followers see the perfect animated video of your product.