Everybody wants to get more traffic to their website. It is the best indicator of whether you can call it successful or not. And once you get some decent numbers, you still want to get more. In other words, no matter how big the traffic, it is never enough.
It is to be expected that website owners are looking for methods that can boost these numbers. And one of the most forgotten of those has to be Google AdWords.
You see an emphasis on social media and SEO but not on AdWords that can be equally as effective as the previously mentioned marketing channels. This is why including AdWords for a variety is a great choice. Especially if you combine it with Google Ads Tools like the ones at CleverAds.com.
Google is hands-down the most popular search engine. So if you can get your ads to appear there, you will be in a great situation. But that is certainly not all. Oh no, Google AdWords can be used in ways that you might not have even thought about.
You have definitely heard about Black Friday and other madness that happens during particular seasons. People are looking for discounts but at the same time, they are looking at trends.
You need to understand that blindly chasing random trends is pointless. In other words, you need to make sure that the content and ads you focus on are relevant to your niche.
For example, if you are running a sports equipment store, and there is a World Cup coming up, then focusing on soccer equipment advertisement is a good idea. Or if you have a recipe blog and it’s Christmas soon, how about publishing some articles about healthy food for the Christmas table. You know, to stop people from eating too many calories.
All you need is to figure out what might work for you and make the most out of it.
Google AdWords provides the most information about keywords. You can discover the most prominent ones as well as those who are detrimental to the whole operation.
It takes time to learn and understand which keywords are worth investing in, and which are better off left untouched. The bottom line is that with tools like these you can certainly make your life easier.
The Right Audience
It is difficult to get your ideal traffic, the one which would be interested in your products or services. Especially if you are relying on luck.
This is where AdWords shines the most. You are the one in charge of selecting the audience.
Go to your AdWords account page, select “Keywords and Targeting”, then click on “Audiences”. There will be a plethora of options allowing you to set things however you want.
To make this work, you will need to have a perfect audience in mind. Like where they come from, how old they are, what are their potential interests, and so on.
Ads will bring much more traffic and lead to conversions if your ads are targeted at a specific group of people.
Remarketing and Retargeting
Plenty of people who visit your site will not bother buying anything, and forget they have visited it in the first place.
Recapturing these individuals is crucial because they make a big part of the traffic. You can set it in a way that your ads appear even when they are searching for random things. And because they have been on your site before, it is more than likely that this method should catch their attention.
Consider your ads as a word of mouth. Only except for hearing about you from others, people will get to see you in ad format. The more individuals are aware of your business, the bigger your presence becomes. After all, brand awareness is extremely important these days, and you want to be in the best place possible for that.
Google AdWords has a transparent system that allows you to gather some neat details about your competition. If you feel like others are doing much better than you, looking at them in more detail could be a good learning experience.
Make sure that people who click on ads end up on a relevant landing page. If you neglect this point, your bounce rate will jump immediately and you can expect to receive a penalty which reduces your quality score.
The content on your website, blog, or an e-store has to be of the highest possible quality. Google loves unique content and encourages creators to focus more on this part.
When it comes to digital marketing, you can expect to see changes all the time. Thus, it is important to keep up with all the new features that might appear on Google AdWords.
In summary, there are plenty of ways to increase your website traffic. An ideal site is one which prospers from a variety of different traffic sources, and including Google AdWords should not be out of the question.