If you are starting a new business online, then social media is one of the finest ways to drive traffic to your website. There are many important aspects that you need to take into account when using social media as a way to improve web traffic, with seven of the most successful being highlighted in this article.
By better understanding how social media platforms can help drive masses of new traffic to your website, you can begin to convert visitors into customers with ease while targeting those who will truly appreciate your content. So, if you are ready to begin learning how to implement social media as the best way to improve site traffic, then let’s begin.
Selecting the best social media channel
With so many different social media platforms being available, each one can offer many different benefits to your business. It may be simple to believe that using all social media channels is the best way to go, but this can actually be damaging to your business. The best way to decide which channel to use depends on what your business surrounds.
Understanding your demographics will help you choose the best platform, with Facebook being best for those aged between 13 and 40. In fact, Facebook has a whole plethora of tools available to help you understand demographics when using their ad campaigns. Instagram is best for those who are going to use a lot of imagery for promoting their business and driving traffic to their site.
Twitter is great for promotional tweets and highlighting any offers that you may have on site. YouTube used to be good for promotional videos, however advertising on YouTube is now not a good idea as the majority of people use an ad blocker and this will prevent you from being seen on site.
What type of content should I use?
Once you have decided on the social media platforms that you are going to use, you need to decide what kind of content you are going to put out there. Regardless of the type of content that you intend on using, it is important that you always come across as completely professional at all times. There are many different tools out there to help you with this, be it for creating screenshots, images, infographics, or text. One of the best image tools is canva and info.gram for infographics.
When it comes to content that gains the attention of social media users, images and videos tend to be the most popular. In fact, posts that have visual content associated with them receive and improved comment rate of up to 100 percent and link clicks by up to 84 percent. If you’re targeting the video contents, create videos that visitors will love, interact, and express their opinion via YouTube comment section.
How often and when to post?
Not many people take this into account when using social media as a means of driving traffic to that website. Ideally, you want your post to go online when the most people are available to see it. There are many studies that highlight the best times for people to post content online for maximum exposure. However, the very best way to discover your audience is through trial and error.
It doesn’t take long to notice patterns of traffic increases and you can then tailor this to your future postings. To avoid coming across as spammy, keep your posts down to two a day on Facebook and three a day on Twitter and Instagram.
Learn to be a chameleon
If you are using several social media platforms for generating traffic to your website, then it is important that you adapt your content for each one. There is nothing more infuriating than seeing the same post on various different platforms. As an example, if you are posting a promotional offer via Facebook, try adapting this on Instagram by adding an infographic or an eye-catching image.
If your content is exactly the same on every platform, then you may find your subscriber count dropping rapidly as they become annoyed with repetitive information.
It’s all about the hashtags
In the past, hashtags were the reserve of Twitter and Instagram, but they are now an ingrained part of every social media platform. Make sure that you always use relevant Hashtags with every post that you make, including your brand name, your website, and anything that associates you and your side with what people may be searching for.
A good example is a beauty company selling hair extensions, they could use hashtags such as #clipinhair #discounthairextensions. Make sure that you target your hashtags to your audience for maximum exposure and discovery.
Create a group and page
If you are using Facebook as your main platform, then the best thing for you to do is to create a group and Facebook page where you can directly communicate with your potential customers. This also creates a sense of community that creates loyalty and is more likely to see your post shared. Facebook groups and pages can grow quickly and provide you the perfect platform to contact those interested in your website directly.
Sometimes, fake traffic from the Facebook can give you an instant boost in the traffic when you are new on the Facebook. But, concentrate more on the quality of the contents to drive real traffic from this platform.
Create shareable content
There is nothing that social media uses like more of them posting statuses and updates that make them look intelligent or interesting. By creating content that is eye-catching, informative and fun means that your content is more likely to be shared by your followers.
There are no hard-and-fast rules about what works best, but you should always avoid using masses of text and low-quality images. The more your content gets shared, the more it climbs up the news feeds and is likely to drive huge numbers of traffic to your website.
Image Source: Flickr