6 Ways to Optimize Your Content for Better Engagement

Content writing is a marketing tool almost every business is using today, regardless of their size or niche. It’s a known fact that content marketing can lift you to heights you’re aiming at, and help you improve your overall success. However, not everyone understands how content marketing works and what it takes to nail it.

If you’re writing a blog and creating content on a regular basis, you’re probably keeping track of the results of those efforts. If you don’t find them satisfying and feel like something is missing, it’s possible that your content needs improvement and optimization.

If you want to learn how to increase your content engagement and make it better, just take a look at the list of tips below. We’ve got you covered.


Provide Value

Let’s start by looking at things the way your average reader does. After all, it’s the readers who the content is for and their perspective is the most important.

People search the web looking for information, entertainment, ideas, inspiration and a whole lot of other things. It’s your task to meet their needs and give them what they want.

Therefore, you need to answer the following questions:

  • What do my readers want and expect?
  • How can I give it to them?

Once you find the answer to the first question, you’ll be able to aim your content in a certain direction and provide:

  • quality content
  • a reliable source of information
  • a solution to a problem
  • a go-to resource for valuable data

It’s the quality that matters and what the readers will come back to. Don’t neglect it.

Invest your energy in defining your readers’ needs and give them a reason to engage with your content more.


Be Up to Date

As we’ve mentioned before, content writing is extremely popular and there are tens or hundreds of other writers covering your niche. So, how can you stand out?

The one thing you need to keep in mind is that your readers need fresh information about the trending topics.

Nobody wants to read yesterday’s news.

So, here’s what you need to do:

  • keep yourself informed about all the trends, news, buzzing topics, and important happenings within your niche
  • make sure you know who are the influencers and most popular people from your niche
  • incorporate that knowledge in your content
  • cover the topics people are curious about and make sure they find you

If you stay updated and provide the information people need, you’ll be able to stand out from your competition and increase your engagement.


Use the Right Keywords

How to Find the Most Effective KeywordsSEO is something you hear about a lot when it comes to writing content.

Obviously, it’s important that you rank higher in Google search results. Have you heard that the best place to hide a dead body is page two of Google search results? That about sums it up.

One of the ways to improve your SEO is to effectively use keywords.

  • Keywords are words and phrases which explain what your content is about.
  • Google uses those to calculate just how relevant your content is for someone’s search.

Here’s what you need to do:


You have to be able to perform keyword research and use them to make your content more SEO friendly. There are keyword research tools online which can help you find the right ones.


You can’t just go ahead and use twenty keywords in one piece of content that you publish. It will influence the quality of your content negatively.  Choose 4 or 5 and stick to them.


Now it’s time to incorporate the keywords in your content. Make it natural. Don’t write the content around the keywords, but vice versa. Remember, quality is always your number one concern.

Pay attention to this aspect of your SEO strategy, and you’ll have more people find you organically. That will increase your content engagement for sure.

Be Inspirational

When your readers come to your blog and make it a small part of their day, they’re expecting something in return. You have to ask yourself:

  • How will I make them feel?

It’s very important that you provide a user experience (UX) that is:

  • pleasant
  • enjoyable
  • inspirational
  • refreshing

Make sure that the message you’re sending out to your readers is something uplifting and filled with positive energy.

You can do this by including inspirational and powerful CTAs. Your readers will want to come back to that feeling of motivation which might just make their day.

Be User-Friendly

Although the quality of your content is what matters the most, sometimes there are other supposedly little things which make a huge difference.

It’s your task to recognize these things and make use of them, to provide a user-friendly environment for your readers. Let’s break it down:


Online readers are prone to scanning the text to comprehend its meaning within seconds. That’s why you need to avoid huge chunks of text. Instead, go for:

  • bullet points
  • tables
  • lists
  • short paragraphs
  • using bold and italics
  • headings and subheadings


Did you know that mobile browsers are the first choice for performing searches according to adults in the United States as of 2018?

Make sure your blog is mobile responsive and equally as enjoyable on any device.


If your webpage takes too long to upload, you’ll lose a huge number of potential readers. Take care of this by:

  • optimizing your design
  • optimizing images
  • removing unnecessary plugins
  • picking themes which are better-performing
  • not overdoing ads

The faster it uploads, the more readers and the better engagement rate you’ll have.


Be Professional in Every Sense

Finally, if you want people to come back to you, there’s one more aspect of your written content you need to think about.

It’s the quality of your writing, in terms of accuracy, vocabulary and potential mistakes.

To put it simply, your content needs to be:

  • 100% mistakes free. That means no spelling or grammar mistakes.
  • Properly structured and put together.
  • In accordance with your readership in terms of style of writing.

If you need help in making your content impeccable, try using a tool such as Grammarly or check out some top editing services.

But, make sure you’re a true professional.


So, there you have it. Increasing the engagement of your content is mostly about increasing its quality and having a clear strategy to follow. The advice above is everything you need to know in order to craft your own strategy and start working on it today.

Use our tips and you’ll be able to enjoy the result of your effort sooner than you think.

Daniela McVicker

Daniela McVicker

Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their name in the online world.

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